Woodrow Oldford

VP, Global Marketing, Banff & Lake Louise Tourism

As VP, Global Marketing with Banff & Lake Louise Tourism, Woodrow Oldford leads an integrated marketing team to build global awareness of Banff and Lake Louise and inspire travellers to visit year round. An iconic Canadian destination within Canada’s first national park, it’s the global marketing team’s raison d’etre to show the indelible awe of this place through a niche marketing strategy that connects with visitors interested in travelling for adventure, wellness, food, and ski.

Woodrow has over 15 years’ experience leading marketing, sales and digital teams for brands such as WestJet, The Hudson’s Bay Company, and Scotiabank. Staying at the forefront of change in the ever competitive world of travel and tourism is essential as travel continues to be an upward trend and Canadian destinations maintain a stellar reputation on the global stage.