Brian Walker

Chief Strategy Officer, SAP Hybris

Brian Walker is the Chief Strategy Officer at SAP Hybris. In this role, he creates the vision and strategy for solution and product development for SAP’s customer experience, marketing, commerce, sales, and service solutions. Brian also leads marketing, channel and ecosystem at SAP Hybris.

A key leader behind SAP’s customer engagement solutions and initiatives, Brian has expanded his role at SAP after the company’s acquisition of hybris in 2013. Brian originally joined hybris Software as Senior Vice President, Strategy, in 2012 to help drive and maintain the company’s market leadership in the commerce space, and was behind the company’s successful push into omni-channel commerce. Brian joined SAP through SAP’s acquisition of hybris.

Brian Walker’s most recent role prior to hybris was that of Vice President at Forrester Research where he helped define the commerce and customer engagement market in the new millennium, working with Fortune 500 companies and technology vendors to define their digital and omni-channel business and technology strategies. Brian Walker’s past roles have spanned both business and technology leadership at organizations such as Amazon.com and Expedia, among others. Brian Walker is widely quoted in Forbes, The Wall Street Journal, National Public Radio, Financial Times, Investor’s Business Daily, Internet Retailer, and by many other news organizations.