Wade Allen

Vice President of Digital Innovation and Customer Engagement, Chili’s® Grill & Bar

Wade Allen is Vice President of Digital Innovation and Customer Engagement for Chili’s® Grill & Bar. In this role, he spearheads the digital and mobile strategy and innovation for the brand, including Ziosk® tabletop devices which now rest
in the hands of guests at nearly every Chili’s restaurant across the country. He also oversees Chili’s loyalty program, customer relationship management, promotions and digital couponing and guest analytics.

Prior to joining Brinker in Feb.2014, Wade served as President of CouponFactory, a wholly-owned subsidiary of Rockfish Interactive. In this position, he was responsible for the company’s overall strategy and retail digital shopper marketing initiatives as well as new business growth and product ideation. He also held positions as Vice President of Retail for Rockfish Interactive and as Account Director/Solution Lead at the integrated marketing agency, RAPP, where he worked on a number of Brinker brands.

Wade’s perspective on the digital couponing industry has been published several times by Shopper Technology Institute, including the book, “The Essentials of Shopper Technology.” He holds a bachelor’s degree in Marketing from Brigham Young University and a master’s in Integrated Marketing Communications from Northwestern University.

Wade and his wife, Erin, have four children, Andrew, Noah, Luke and Addison. In his spare time, he enjoys reading about emerging technology, retail, politics and history and participating in CrossFit, water sports and skiing.