Tracy Chong describes herself as “a recovering marketer”. She co-developed Strata’s Brand Economics™ approach knowing first-hand the challenges marketers face trying to prove brand impacts the bottom line. She contributed to new brand measurement standards working with MASB, LES and Forbes CMO Practice. Before co-founding Strata, Tracy spent over 25 years as a business and brand strategist looking to make the intangible contribution of brand financially tangible. She spent her formative years at BBDO, FCB and other notable agencies working on global B2B and B2C brands. Her marketing years were spent on strategy and research for businesses like Microsoft Xbox and start-ups in neuroscience wearable tech and green tech. She then ventured into brand valuation helping organizations quantify brand. At Strata, Tracy has been able to geek out, identifying economically potent brand scenarios by analyzing relationships of traditionally siloed or incompatible brand and financial metrics. She also has two neuro-science patents.
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