Tony Ambroza is the Vice President of Marketing and eCommerce at Carhartt, Inc. In this role, he is responsible for preserving the Carhartt brand, building brand equity and driving sales through strategic marketing plans designed to support Carhartt’s omni-channel business initiatives. He also serves on the senior management team as the marketing and eCommerce liaison helping to craft the corporate strategy.
Tony joined Carhartt in October 2010 with a strong background of apparel industry knowledge, extensive retail partnership experience and a visionary approach to brand management. Since joining the company, the marketing team has built brand awareness and affinity to an all-time high while accomplishing many firsts. Three multimillion dollar integrated national brand campaigns including the company’s first-ever fully integrated national spring campaign in support of the Carhartt Force™ T-shirt collection. Creating the company’s first seasonal brand look book to guide media to the company’s latest products and brand positioning. Lastly, the successful launch of the newest edition to Carhartt’s storied outerwear line – the company’s exclusive Quick Duck® collection that reached thousands of retail stores across the country during one of the warmest winters on record.
Tony gained experience in the apparel industry working for five years at Under Armour, Inc., serving as both Director of Men’s Brand Marketing and Director of Retail Marketing. While at Under Armour, Tony helped lead the brand’s fast expansion in sporting goods retail through the launch of new partnership marketing programs – most notably the brand’s first major shop and fixture roll-out.
Tony also made his mark at Nike, Inc., where he worked in the U.S. Brand Marketing division for more than six years. In his most recent role as Nike’s Strategic Planning Manager, Tony was responsible for evaluating and developing solutions to optimize Nike’s multimillion dollar marketing investment to deliver brand heat and return on investment. While at Nike, Tony also gained marketing experience working on the Foot Locker, Inc. business and leading multimillion dollar integrated co-op marketing budget as the U.S. Strategic Accounts Marketing Manager. Prior to Nike, Tony spearheaded national promotions and managed marketing partnerships with major vendors as the Director of Marketing for Planet Hollywood International. While at Planet Hollywood he also managed the marketing and public relations efforts of the popular restaurant chain, the Official All Star Café.
Tony holds a Bachelor of Arts degree with a dual major in economics and political science from Columbia University in New York. Tony received his Masters of Science degree in sport marketing and management from Indiana University in Bloomington, Indiana. Tony is actively involved in community activities and volunteer work. Throughout greater Detroit, Tony and the Carhartt marketing department dedicate one week’s worth of time each year to support local organizations actively building a brighter and better future for the city. When Ambroza is not at work, he can be found coaching his son’s youth football and baseball teams.
Tony is originally from the Northwest Ohio area and now resides in Ann Arbor with his wife Cheryl and their two children, Jackson and Siena.
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