As Vice-President, Marketing, Susan is responsible for the development and execution of marketing and branding strategies for Canadian Tire’s $7BN Retail Division.
Susan and her team create innovative and integrated marketing plans for Canadian Tire’s five business divisions and Sports Partnerships campaigns. Susan is the driving force behind Canadian Tire’s “We All Play For Canada” brand campaign, a platform that supports the multitude of sports partnerships and community activities Canadian Tire takes part in. Canadian Tire was recognized as Marketer of the Year in 2013 from Marketing Magazine and continues to shake up the retail industry with unexpected, sometimes irreverent but always authentically Canadian creative.
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