Scott Baker, the Director of Marketing Communications at Porsche Cars North America, leads the strategy and execution for all advertising, media, brand integrations, digital, social and relationship marketing for Porsche in the United States. During his time at PCNA Scott has helped Porsche successfully expand its brand beyond two-door sports cars with sales and market share increasing by 70%.
Scott’s teams have been awarded multiple Effie awards, have been recognized by AdvertisingAge’s annual Marketer A-List and are consistently acknowledged by distinguished creative awards panels. Scott’s work has also been covered by The New York Times, Automotive News, AdWeek and highlighted in the book Data-Driven Marketing. Scott began his career on the agency side working at Carmichael Lynch in Minneapolis where he helped drive enthusiasm for iconic brands such as Harley-Davidson, Ikea, Porsche and Formica Corporation.
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