Robert Passikoff, Brand Key’s founder/president, is an innovator and thought leader pioneering work in loyalty and engagement, creating the Customer Loyalty Engagement Index and the Sports Fan and Women’s Wear Daily Fashion Brand Indices.
His first book, Predicting Market Success, provided a 21st century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in a more complex, cross-channel marketplace. In 2012 his company introduced the Digital Platform Engagement Index, a review of 14 digital platforms and their individual engagement effects in B2C and B2B categories. His newest book, Brand Strategy In A Digital World, was published early in 2014. Robert’s impassioned, straight-shooting and profitability-correlated perspectives are reflected by the fact that New York University’s communication school has declared Dr. Passikoff “one of the most-quoted brand consultant in the United States.”
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