Nasser Sahlool

VP, Client Strategy, DAC

With extensive experience in digital marketing, local and mobile conversion, performance optimization, and benchmarking, Nasser is an award-winning, undisputed expert in digital strategy. At DAC, Nasser leads a team of strategists and researchers to generate data-driven, creative campaigns that stand out and drive performance for DAC’s diverse roster of clients.

Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, AdAge Brand Summit and Google Engage. He has also led sessions for both the American and Canadian Marketing Associations. Nasser likes to tell stories. Stories to connect businesses with people on the journey to purchase. Stories to drive performance in digital media for enterprise brands. Stories that motivate and inspire his team, his peers and DAC’s clients. And best of all, stories that make his two boys laugh.