Nancy Kramer

Chief Evangelist of IBM iX, IBM

A passionate advocate for the power of creativity and technology to change the world, Nancy Kramer is IBM iX’s Chief Evangelist. One of Ad Age’s “100 Most Influential Women in Advertising,” Nancy Kramer founded Resource/Ammirati with Apple as its first client in 1981, helping to launch the Macintosh and growing her business along with Apple, ultimately becoming one of the largest independent digital marketing agencies in the U.S. with clients such as Nestle, P&G, Sherwin-Williams and Victoria’s Secret. In 2016, Resource/Ammirati was the first creative agency acquired by IBM, becoming part of IBM iX.