Michael Smith

Head of Digital Strategy, Gatorade

Michael is a career marketing professional with experience in brand management, marketing communication, digital strategy and product innovation. He has experience on both the client and agency sides of the industry and has spent the last six years in marketing roles across Gatorade’s organization.

In his current role Michael leads all digital strategy for Gatorade. This responsibility includes management of the brand’s data and technology infrastructure, digital advertising efforts, and ecommerce initiatives. Michael and his team continue to raise the bar for delivering compelling experiences to consumers that have a positive impact on brand equity and ROI.