Matthew O’Neil

Sr. Director Brand & Media, Dallas Cowboys Football Club

Matt oversees all aspects of the Cowboys brand; including all branding, marketing, and advertising; all content creation including TV production, radio, internet, social media, and print publications; and oversees all Event Presentation/GameDay Entertainment at Cowboys games and 3rd party events at AT&T Stadium. Matt has extensive experience in sports and entertainment. Most recently, Matt was the VP of Marketing at the New York Red Bulls, of Major League Soccer. In addition to running all the marketing, video production, and game entertainment, Matt was a liaison for Red Bull, the energy drink, charged with infusing the Red Bull brand into the entire soccer fan experience, on the pitch and off. His career in sports started when he launched Dime Magazine in the year 2000, a basketball lifestyle, print publication & digital platform. Matt then moved to Hollywood where he thrived in a career producing sports video content and screenwriting, selling full-length feature films and TV shows in several genres, to MGM, Warner Brothers, and 20th Century Fox among others.