Kevin Keith

Chief Brand Officer, Orangetheory Fitness

As head of global brand strategy and innovation for Orangetheory Fitness, Kevin is now preaching what he practices: He was an Orangetheory member for several years in Atlanta before joining the company.

Kevin brings over 20 years of marketing and advertising experience to Orangetheory Fitness, and has served some of the world’s most iconic brands, including Coca-Cola, Mercedes-Benz and UPS. He most recently worked as chief strategy officer for advertising agency JWT Atlanta, focused on helping clients simplify business problems into actionable and seamlessly integrated marketing strategies.

A graduate of Lee University with a bachelor’s degree in international business, Kevin has also studied international finance and English literature at the University of Cambridge.