Karen Gasper is not a scientist in the traditional sense. Having been with Canada Post for 2 years, she has become adept at extrapolating the findings from numerous marketing research studies commissioned by the company, to deliver insightful best practices around Smartmail Marketing to marketers, agencies, and Canada Post clients around the country. With her deep understanding of the science of marketing, media sales, and digital media services, Karen is able to bring seemingly contradictory elements together in unusual and unexpected ways. As an account executive at Canada Post, Karen is always looking for creative ways to make her clients’ marketing campaigns fully integrated in order to surpass their objectives. She has a Bachelor of Arts from the University of Regina and currently sits on the Board of Directors for the Calgary Marketing Association.
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