Jasmine has 10 years of strategic marketing, consumer product and experiential marketing experience. With an MBA and degree in Marketing and International Business, her consumer career has led her to work with brands such as L’Oreal Canada, Garnier, Blackberry, Cineplex, Mavea, Corby Distilleries, ENMAX and Travel Alberta.
Her unique blend of consumer background, analytics and operational thinking allows her to translate strategy into actionable marketing plans that deliver results. Jasmine joined Travel Alberta in 2011 and leads insights and brand strategy at Travel Alberta.
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