Jamie Herbert

Head of Marketing, Spotify

Jamie Herbert leads Spotify’s marketing efforts in Canada and is charged with immersing Canadians in the world’s largest streaming music service through innovative brand marketing, partnerships and sponsorships. Delivering a service designed by and for Canadians is a top priority for Spotify Canada and it’s working; Canada was recently recognized as the fastest growing market in Spotify’s history.

Launching and tailoring global brands for the Canadian market has become an area of expertise for Jamie having moved to Canada from the UK 10 years ago to help launch the Virgin Group’s first foray into Canada with Virgin Mobile. Virgin Mobile Canada became the group’s fastest growing market winning 7 consecutive years of JD Power customer satisfaction awards with industry leading retention and advocacy and is widely recognized as one of Canada’s most admired and respected mobile youth brands.