Jamie Anderson

Senior Vice President and Chief Marketing Officer, SAP Hybris

As SVP and CMO, Jamie focuses on SAP Hybris’ customer engagement and commerce portfolio which incorporates solutions that support businesses across five key pillars: commerce, billing, marketing, sales, and service. Jamie is responsible for solution marketing, branding and events, industry marketing, demand generation, field marketing, as well as public, analyst, and influencer relations for SAP Hybris.

Jamie is a customer experience and CRM veteran, with nearly 20 years of experience in the customer-facing solutions space. He has worked with many brands in defining, building, and implementing engaging customer experiences. In addition to CRM and other front-office solutions, he has deep expertise in e-commerce, web content management, and social business applications.

Before becoming a marketer, Jamie earned his geek cred while studying at Glasgow Caledonian University, where he earned his bachelor’s degree in computer science. And in an earlier incarnation of his unconventional career path, Jamie’s passion for music led him to a successful stint as a singer-songwriter, label owner, and record producer. He is a regular blogger on The Future of Customer Engagement and Commerce, and can be found on Twitter via @collsdad.