James Boettcher

The Custodian of Culture and Chief Idea Officer, Fiasco Gelato

Meet James – The Custodian of Culture and Chief Idea Officer of one of the fastest-growing private companies in Canada.

From humble beginnings, James acquired a single gelato shop in the midst of a recession, with $1,800 in his pocket. His disruptive vision, honesty in craft, and innovation has charted the course for Fiasco’s tremendous growth and success and earned the nod for several local and national awards including Top 40Under40 and 2018 EY Entrepreneur Of The Year®.

Under James’ leadership, Fiasco has built a strong culture of freedom and empowerment, backed by an unforgettable experience and relentless passion. By staying true to the mission of ‘Enriching people’s lives’ James has lead Fiasco to becoming the first and only Canadian ice cream company certified as a B Corporation and is available in more than 2800 retailers across Canada.

A man of passion and enthusiasm, James is committed to building something that matters.