Jackie Poriadjian

Former Senior Vice President, Global Brand Marketing, Ultimate Fighting Championship (UFC)

Jackie Poriadjian is the former UFC Senior Vice-President of Global Brand Marketing, Public Relations and Distribution. Initially responsible for establishing the UFC’s international footprint when she joined the UFC in 2007, she is now based at the UFC’s Las Vegas HQ and tasked with spearheading the company’s Strategic Marketing and Public Relations Department. She has paid particular attention to reinvigorating the UFC’s digital footprint, resulting in the UFC now possessing perhaps the most powerful social media arm in all of world sports. She is married with one daughter and splits her time between Las Vegas, Los Angeles and Toronto.