A seasoned entertainment professional with particular expertise in lifestyle and sports programming, Greg Jacobs is Head of Revenue for Red Bull Media House in North America, overseeing all revenue-centric properties including content distribution, event and film sponsorships, digital advertising inventory, and print.
His team is responsible for business development and strategic partnerships that enable properties to leverage a Red Bull Media House ecosystem which is especially valued for its authentic voice in the 18- to 34-year-old male market. Greg was Head of Commercial Distribution before transitioning to his current role, where among other successes he secured the company’s largest licensing deals.
Previously, Greg oversaw business development for unscripted television at NASCAR, earning an Emmy as Executive Producer for Versus’ Quest for the NASCAR Sprint Cup.
Earlier, he founded production company Magellan Media, which he sold to Post Modern Creative, becoming Post Modern’s Executive Producer for commercial and television production. Greg holds a bachelor’s degree in Communications from the University of Denver.
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