Florent Bayle-Labouré is a brand lover and entertainment addict. With an international background (he has worked in 4 countries) and experience in advertising agencies and entertainment (live shows, theme parks), Florent Bayle-Labouré is currently Senior Director of Brand Management and Synergy of Cirque du Soleil.
He oversees the management of the Cirque du Soleil brand, from brand vision to brand strategies and architecture. He also orchestrates the diversification of the Cirque du Soleil brand and the creation of new brands, expanding the creativity of the organization to new spheres of entertainment. Florent and his team also ensure the synergies between the companies and brands of the Cirque du Soleil Group. He is passionate about the power of both brands and entertainment to connect and bond with consumers.
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