Eric Petersen

Senior Vice President of Global Brand, lululemon

Eric Petersen is the Vice President of Community at lululemon. He has been with the company for thirteen years leading community and brand (marketing) efforts before anyone outside Vancouver had heard of it.

Innovation and irreverence in the spirit of creating conversations have been the cornerstones of his leadership.

He is passionate about taking the essence of the Vancouver lifestyle that is the lululemon brand to global markets. Eric graduated from Colorado College in 1990 with a Bachelor of Arts in International Political Economics and has 16 years of marketing and brand building experience which he has acquired through a variety of businesses; the first Bush administration, ProServ, EA SPORTS. Eric is married to a yoga instructor and now spends his down time chasing their three kids around the mountains of Vancouver and Whistler.