Chris has been with Levi Strauss & Co. since 2010 and has been the Head of Global Consumer Marketing for the Levi’s® Brand since March 2014. Prior to his current role, Chris held a variety of positions at Levi Strauss & Co. including Director of Channel Marketing for the Levi’s® Brand and Head of Ecommerce Marketing for Dockers.
Before joining Levi Strauss & Co. Chris spent 10 years in the advertising industry in Manhattan and San Francisco working on top brands including Nike, Converse, American Express and BMW. He ‘cut his teeth’ in the early days of digital as the world of marketing and advertising were quickly changing and he brings a ‘digital first’ mindset to everything he does today.
Upon joining the Levi’s® Brand team in 2013, Chris teamed with Jen Sey (CMO) to drive the launch of the Live in Levi’s® campaign, notable for reconnecting the brand with its optimistic spirit that fans around the world have loved about the Levi’s® Brand for decades. Chris has spearheaded the Brand’s global music strategy, asserting the authenticity and originality that the Levi’s® Brand is famous for, through partnerships with known and emerging artists including Alicia Keys, Vince Staples, Haim, Kurt Vile and SZA.
Chris, a New Englander, now resides in San Francisco with his wife Devon and their young daughter, Ryan.
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