Chris has spent 28 years delivering innovative marketing solutions on both the agency (Foote, Cone & Belding) and brand side. His career at Kawasaki focuses on transforming the organization into a consumer-centric marketing company.
Under Chris, Kawasaki produced many industry-firsts: initial Japanese OEM to develop enthusiast-based video (for 12 product sub-brands), launched a platform-independent global/mobile sites, mobile traffic-driving national promotions, online portal enabling Kawasaki’s 1,000+ Dealers to access integrated marketing assets for local marketing, video-based tools highlighting product benefits, mobile lead-capture application tracking customers at all events and a globally broadcast new product launch event from Times Square in New York City for Kawasaki’s signature Ninja brand.
Chris has partnered with several high-profile partners ranging from like Disney, Oakley, Feld Entertainment, Monster Energy, Pro Bull Riders Association, Richard Childress Racing (NASCAR), RealTree and “Stone-Cold” Steve Austin. These partners have served as compelling advocates, delivering invaluable credibility and authenticity for the Kawasaki brand. Chris also spearheads collaboration on a global level, delivering several world-wide new product launches supported in the US, Canada, Latin and South America, Asia and Europe.
Or sign-in with one of the following methods.