Caroline Taylor is Vice President and CMO for IBM Global Markets. Based in London, Caroline leads the teams responsible for marketing and communications strategy and execution across seven geographical regions of the world; North America, Latin America, Europe, Middle East & Africa, Japan, China and Asia Pacific.
Previously at IBM, Caroline was CMO for IBM Europe following a series of European roles including: VP of Marketing for IBM Software Group Europe, VP of Marketing, Communications & Citizenship for IBM UK & Ireland, VP of Marketing for IBM’s SMB organisation, Director of Marketing for IBM’s consulting services division and 8 years as a senior marketing manager in IBM’s software and hardware divisions.
Caroline joined IBM in 1997, with extensive experience in the independent software sector. Prior to her career in technology, Caroline worked in fine wine retail, including establishing and running her own mail-order wine business.
With 30 years of professional marketing experience, Caroline is an Adjunct Professor at Imperial College Business School in London, and a Fellow of the Marketing Society.
Caroline is a passionate advocate for diversity and inclusion, and is active as an executive sponsor for diversity and inclusion in IBM. Caroline is a director and trustee of the Oasis Foundation, and chair of the board of trustees of Stop the Traffik, a charity which is pioneering intelligence-led prevention of human trafficking; connecting community generated big data with sophisticated data analytics.
Caroline also has a long standing personal and professional interest in sustainability issues; leading IBM’s founding partnership with Start, HRH the Prince of Wales’ sustainability initiative, and serving as a member of the advisory board of Deliver Change, a not-for-profit organisation dedicated to catalysing environmental change across London.
In the January 2017 New Year Honours she was appointed as an Officer of the Most Excellent Order of the British Empire (OBE), for services to Marketing, Diversity and Prevention of Human Trafficking.
Caroline is active in social media, and can be contacted via LinkedIn, Facebook or Twitter (where she is @green_goddess)
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