Brian Jennings


Brian is responsible for the NHL’s global marketing strategies, including consumer product licensing and design business that generates more than $1Billion annually.

Brian also leads the Integrated Marketing team responsible for ensuring consistent and strategic delivery of key messages and further extending the reach and promotion of the NHL brand. Brian’s strong leadership and commitment to the NHL brand has created solid League-wide relationships that provide deeper integration of the brand and product lines among all of the NHL’s business partners including, TV rightsholders, licensees and sponsors, and the Clubs.