Bill Neff

Marketing Director, YETI

Bill Neff serves as the Marketing Director for YETI, a leading innovator, designer and marketer of premium outdoor gear. Bill joined YETI in 2015 to lead the Community Marketing team responsible for driving depth in YETI’s core consumer categories of Fish, Hunt, Outdoor, Beer & BBQ, Ranch & Rodeo, and Music. In 2017, Bill was asked to move into his current role which oversees the overarching brand strategy through media, content development, social strategy, creative, events, and community.

Before joining YETI, he was a part of the rapid growth stages of premium brands. Bill joined Under Armour in 2003 as a member of their Team Sales department and left in 2009 as their Director of Sports Marketing responsible for their collegiate properties in the western states. Bill also led marketing initiatives for Sitka Gear in their Whitetail and Waterfowl categories prior to his time at YETI.

Bill is originally from St. Louis, MO and currently resides in Austin, TX, with his wife and four daughters.