While we try to maintain secrecy, word of The Gathering gets around. Here’s a selection of resources for the media.

Media Clippings

The Gathering 2017 Adds One Day of Hands-On Workshops, Two Days of Intimate Music Experiences

October 12, 2016 - Yahoo! Finance

Organizers of The Gathering - the fourth annual union of the world's bravest brands - announce the expanded offerings in store for up to 2,500 attendees of their 2017 flagship event.

The Gathering: Where the World’s Leading Marketing Minds Share Innovative Branding Ideas

March 9, 2017 - The Canadian Business Journal

For the past four years many of theworld’s most established marketingbrands and the people behind theirsuccesses have come togetheras part of a sensational three-dayconference known as The Gatheringto share their marketing strategieswhile establishing enhanced business networks.

Airbnb’s CMO reflects on ‘marketing that matters’

- The Globe and Mail

Even the Chief Marketing Officer of Airbnb Inc. has a soft spot for hotels sometimes. While in Alberta next week, he is looking forward to a stay at the Banff Springs. He’ll be there for the Gathering, a conference organized by marketing agency Cult, where he’ll be talking about “marketing that matters.”

The secret to Vice’s success: Work against the status Quo

February 20, 2015 - Marketing Magazine

The Vice Media brand been called the millennial whisperer and the voice of a generation.

Awards celebrate marketing innovation, courage

March 17, 2014 - The Globe And Mail

Last month, experts representing some of today’s leading brands gathered at an exclusive conference in Banff, Alberta. In this special feature, we share highlights from that event, including ways that these innovative marketers are building loyal brand followings.

Top marketing minds meeting in Banff for The Gathering

February 18, 2015 - Calgary Herald

As president of the Ultimate Fighting Championship, White has witnessed the spectacular growth in the sport as billions of fans worldwide watch, attend or follow it with a passion.

Media Releases

Society of Cult Brands announces top 50 brands; eight will be named Cult Brand Honorees and speak at The Gathering 2019

July 12, 2018

The Society of Cult Brands has announced a short list of 50 leading companies being considered for “cult-like” status and a coveted spot as one of the final eight to be honored at The Gathering in Banff, Canada in February.

Tweed Named An Emerging Brand of the Year at annual cult brand celebration, The Gathering

March 9, 2017 - CNW

Tweed Inc., a wholly-owned subsidiary of Canopy Growth Corporation has been named an Emerging Cult Brand of the Year at The Gathering, a one-of-a-kind festival that connects like-minded marketers and entrepreneurs and celebrates "the world's bravest brands" who have developed cult-like followings. Honored at Annual Summit of Cult Brands

- a leader in online apparel and footwear sales and famous for its customer service, was honored with two awards at a gala ceremony on February 23, 2017, at The Gathering in Banff, Canada, an annual summit of enlightened leaders behind the world's most coveted brands.

The Gathering Announces First Four Honorees Of 2017

October 5, 2016

After careful evaluation of more than 1,000 brand candidates from across the globe, The Gathering is proud to announce their first four Cult Brand Honorees for 2017 - and for the first time, they will be joined by at least four more Emerging Cult Brands.

The Gathering // Music Brings The Best Of Bands And Brands To Banff Next Month

January 22, 2016

Organizers behind The Gathering, the annual two-day summit of world class cult brands in Banff, Canada, have just introduced a third day dedicated to celebrating the relationship between music and marketing.

How the world’s most successful brands and businesses are shifting their game in 2016

November 20, 2015

What do the brilliant minds behind today’s most successful brands share in common? Quite simply, they know their role reaches far beyond longstanding definitions of the word ‘marketing’.

The Gathering returns: Annual summit and awards gala set to honour a distinguished new crop of cult-like global brands

September 15, 2015

Eight executive marketing teams representing some of the world’s most fanatically revered brands will come together in Banff, AB for the third consecutive year from February 3-4, 2016, to celebrate the cult-like status they have earned among their relative armies of adoring fans, followers and consumers.

Revealed: The Secrets Cult Brands Use To Avoid Failure

January 26, 2015

Last February, a handful of leaders from some of the world’s most successful brands met in Banff at a first-of-its-kind summit called The Gathering and shared well-kept secrets they’ve used to build unbreakable brand loyalty and dominate their market categories with an intimate audience of 300.

Cult Brands to Congregate in Banff February 2015 for The Gathering

October 27, 2014

Senior brand leaders from Ultimate Fighting Championship, Tim Horton’s, Disney and Dallas Cowboys among brands to share how they cultivate deep customer loyalty

Second Coming: Details for The Gathering 2015 Cult Brand Conference

September 15, 2014

Organizers behind The Gathering, a marketing event that assembled senior leaders from some of North America’s most successful brands this past February in Banff, have announced the details for another event.

Sport Chek declared a ‘cult brand’ at North American marketing summit

February 19, 2014

WToday, Sport Chek (@SportChek) was recognized as a world leader in customer loyalty and brand development by The Gathering, a marketing forum that recognizes only the world’s most successful and coveted brands.

Cult Brands Come Together at The Gathering

December 15, 2013

Senior executives behind eight of North America’s most successful brands will come together in Banff this February at an exclusive event recognizing their achievement of “cult status”.

Media Accreditation

Accreditation is reserved for members of the press – print media, photo, radio, TV, film, bloggers and news agencies.


Official Photos

Download official and approved Gathering photos to be used for promotional purposes.

Photo Gallery