While we try to maintain secrecy, word of The Gathering gets around. Here’s a selection of resources for the media.
October 12, 2016 - Yahoo! Finance
Organizers of The Gathering - the fourth annual union of the world's bravest brands - announce the expanded offerings in store for up to 2,500 attendees of their 2017 flagship event.
March 9, 2017 - The Canadian Business Journal
For the past four years many of theworld’s most established marketingbrands and the people behind theirsuccesses have come togetheras part of a sensational three-dayconference known as The Gatheringto share their marketing strategieswhile establishing enhanced business networks.
- The Globe and Mail
Even the Chief Marketing Officer of Airbnb Inc. has a soft spot for hotels sometimes. While in Alberta next week, he is looking forward to a stay at the Banff Springs. He’ll be there for the Gathering, a conference organized by marketing agency Cult, where he’ll be talking about “marketing that matters.”
February 20, 2015 - Marketing Magazine
The Vice Media brand been called the millennial whisperer and the voice of a generation.
March 17, 2014 - The Globe And Mail
Last month, experts representing some of today’s leading brands gathered at an exclusive conference in Banff, Alberta. In this special feature, we share highlights from that event, including ways that these innovative marketers are building loyal brand followings.
February 18, 2015 - Calgary Herald
As president of the Ultimate Fighting Championship, White has witnessed the spectacular growth in the sport as billions of fans worldwide watch, attend or follow it with a passion.
February 12, 2016 - Marketing Magazine
February 2, 2014 - The Globe And Mail
January 10, 2014 - The Globe And Mail
July 12, 2018
The Society of Cult Brands has announced a short list of 50 leading companies being considered for “cult-like” status and a coveted spot as one of the final eight to be honored at The Gathering in Banff, Canada in February.
March 9, 2017 - CNW
Tweed Inc., a wholly-owned subsidiary of Canopy Growth Corporation has been named an Emerging Cult Brand of the Year at The Gathering, a one-of-a-kind festival that connects like-minded marketers and entrepreneurs and celebrates "the world's bravest brands" who have developed cult-like followings.
Zappos.com a leader in online apparel and footwear sales and famous for its customer service, was honored with two awards at a gala ceremony on February 23, 2017, at The Gathering in Banff, Canada, an annual summit of enlightened leaders behind the world's most coveted brands.
October 5, 2016
After careful evaluation of more than 1,000 brand candidates from across the globe, The Gathering is proud to announce their first four Cult Brand Honorees for 2017 - and for the first time, they will be joined by at least four more Emerging Cult Brands.
January 22, 2016
Organizers behind The Gathering, the annual two-day summit of world class cult brands in Banff, Canada, have just introduced a third day dedicated to celebrating the relationship between music and marketing.
November 20, 2015
What do the brilliant minds behind today’s most successful brands share in common? Quite simply, they know their role reaches far beyond longstanding definitions of the word ‘marketing’.
September 15, 2015
Eight executive marketing teams representing some of the world’s most fanatically revered brands will come together in Banff, AB for the third consecutive year from February 3-4, 2016, to celebrate the cult-like status they have earned among their relative armies of adoring fans, followers and consumers.
January 26, 2015
Last February, a handful of leaders from some of the world’s most successful brands met in Banff at a first-of-its-kind summit called The Gathering and shared well-kept secrets they’ve used to build unbreakable brand loyalty and dominate their market categories with an intimate audience of 300.
October 27, 2014
Senior brand leaders from Ultimate Fighting Championship, Tim Horton’s, Disney and Dallas Cowboys among brands to share how they cultivate deep customer loyalty
September 15, 2014
Organizers behind The Gathering, a marketing event that assembled senior leaders from some of North America’s most successful brands this past February in Banff, have announced the details for another event.
February 19, 2014
WToday, Sport Chek (@SportChek) was recognized as a world leader in customer loyalty and brand development by The Gathering, a marketing forum that recognizes only the world’s most successful and coveted brands.