Originally named Van Doren Rubber Company, Vans is an American based manufacturer that specializes in shoes specifically made for the extreme sports of today. They produce skate shoes, BMX shoes, snowboarding boots, as well as a variety of other shoes. They provide mostly to the youth market in skateboarding, snowboarding, and surfing. Vans also sells a wide range of apparel like t-shirts, hoodies, socks, watches and other accessories. All of their products are made to be comfortable, sturdy and stylish.

When they first opened their store they only offered three styles of shoes in just a few different colors ranging in price from $2.49 – $4.99. If a customer wanted something other than what they had the customer would be asked to return later that afternoon to pick up their order, as Paul would scramble to make it for them that day. One woman in particular wanted a shoe in a color they didn’t have. So Paul asked her to bring in the color of fabric she wanted and they would make her shoes from it. That was the start of Vans’ customization.

Throughout most of the 90s Vans struggled with loss of revenue and low sales, but by 1996 they had seemed to be back on track. Later in 2000 Vans started to re-release their old styles of shoes with the resurge of the retro, and business was going good. The VF Corporation bought Vans in 2004 for $400 million.

Now Vans has been able to get their name out in the world by sponsoring many events and athletes. They have been sponsoring the Warped Tour for 15 years and have some the biggest names in extreme sports riding for them. In skateboarding there are people such as Bucky Lasek and Dustin Dollin. In snowboarding, people like Danny Kass and Daniel Franck have come on board. Some of their sponsored riders even have their own shoe from Vans like Omar Hassan, Christian Hosoi and John Cardiel.