Red Bull has been giving wings to people and ideas since 1987 when it was the first to launch a whole new category – Energy Drinks.
Its revolutionary product is only trumped by its remarkable brand that has set numerous milestones in sports and culture, toped off last Fall by Felix Baumgarter’s record-breaking drop from space. Red Bull has grown from the first cans sold in Austria to now being sold in over 165 countries. Over 35Billion cans have been consumed and the brand continues to innovate with its sponsorship of Racing, X-Fighters, BC One, Crashed Ice and Music Academy.
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