As the parent company of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS) and Toronto Marlies (AHL), the Maple Leaf Sports & Entertainment group champions some of the most beloved brands with the most engaged fans in pro sports.
Regardless of how their teams perform on game days, their fans remain staunchly loyal – willing to pay more for tickets, purchase more merchandise, and lend their hearts, souls and voices to the debates and passionate followings that accompany professional sports franchises.
The brilliant marketing minds behind the MLSE have succeeded in rallying an entire nation to their teams, their players and their organization.
Not only have the Maple Leafs consistently been praised for having one of the most loyal fan bases in all of sports, but their cult-like marketing playbook also applies to their other properties.
For example, last season the Raptors’ TV viewership increased 25%, season tickets sold out, and Forbes recognized them for significant increases in their team valuations. It also doesn’t hurt that Grammy-winning hip hop star Drake is the Raptors’ official brand ambassador.
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