Madden (EA Sports)

Celebrating its 25th anniversary (a remarkable accomplishment considering the revolutionary changes happening with gaming technology and platforms during this time), Madden is the best selling EA Sports video game in North America.

This iconic brand sets the bar for video game graphics and interactivity, and has become infused within our culture, spawning TV shows, contests (tens of millions of gamers vote for who’s on the cover every year), The Madden Bowl during Super Bowl weekend, and even influences how networks employ visual cues during real game broadcasts.