Billed as The Entertainment Capital of the World, and internationally renowned for “what happens here, stays here,” this hugely popular tourist and business destination benefits from tremendous word of mouth and earned media.
The name instantly evokes enticing images of diverse and unique entertainment as its casinos, resorts, restaurants, clubs and world-class shows are highly sought-after attractions. In addition to drawing vast crowds from the 50 United States, international visitation to Las Vegas continues to surge across both the leisure and business sectors. It’s hard to imagine that less than 40 years ago this ‘speck in the desert’ was far from the cult icon it is today.
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