This quintessential cult-brand continues to push the envelop and employ new strategies and tactics to remain the most sought after motorcycle brand in the world.

In addition to an unprecedented new product launch (known as Project Rushmore) representing the largest scale new model launch in Harley-Davidson’s history, this 110-year-old icon is remaining not only relevant, but highly desirable, with innovative uses of social media, local events, sponsorships (they were among the first mainstream brands to embrace the UFC, the fastest growing sport in North America) and customer loyalty programs.