In less than a decade, GoPro has gone from selling its first camera to becoming the kleenex of its category, meaning they literally created and defined the space for wearable/mountable digital cameras.

But not one to rest on their laurels, they continue to dominate their market share by innovating lenses, higher definition output, more rugged materials, and new product launches with WiFi capabilities and smartphone applications. Their marketing features remarkable footage shot with their products by consumers and they align their brand with people who know how to ‘live big’.