Freshii was founded by Matthew Corrin in Toronto, in 2005. At the time, Matthew Corrin was working under fashion designer Oscar de la Renta when he became inspired by New York delis that offered fresh food. Originally called “Lettuce Eatery”, the store opened to large queues and ran out of food on the first day before the end of lunch. In 2016, the company opened an average of 3.5 new stores per week and reached a total of 220 stores in 20 countries. Rapid expansion has also been seen in Latin America, with Colombia serving as the base of operations. As of 2015, Freshii hopes to open from 13 to 20 restaurants in Chile over the next decade. Restaurants have also been opening in Mexico, Guatemala, Costa Rica and Panama. The Latin American locations all feature the same core menu as Freshii outlets in North America and Europe, but also add several local or domestic ingredients.
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