Affectionately dubbed “America’s Team”, the Dallas Cowboys are unquestionably a cult brand to be reckoned with. Valued at $3.2Billion, they are the most valuable team in the NFL and tied for second most valuable sports team in the world with FC Barcelona.
Despite only 2 Playoff victories since 1995, they foster irrational loyalty due to smart marketing and bold business decisions. They leverage their remarkable heritage (having won five Superbowls) with innovative fan engagement tactics such as community relationships, business partnerships, merchandising and player outreach, resulting in more revenue per year than any other NFL team. Their Cheerleaders even boast more Facebook fans than five NFL teams. Everything about the Dallas Cowboys is engineered for maximum performance, entertainment, revenue, and customer loyalty.
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