Hard to imagine, but less than 30 years ago nobody knew what a Cirque du Soleil was.
It took founder Guy Laliberte’s cunning and salesmanship to convince the province of Quebec to let his theatre troupe perform at Quebec’s 450th anniversary celebration in 1944 in order to launch what has become one of the world’s most popular entertainment shows. Now, over 150MM spectators have had their imaginations and emotions blown wide open as Cirque’s multi-national, multi-talented performers dazzle in 19 different shows in over 271 cities.
They have become the largest theatrical production in the world.
Already widely awarded for their talented performances, including four Primetime Emmy Awards, three Gemini Awards, and a star on the Hollywood Walk of Fame, they are being recognized as one of North America’s Top Cult Brands for their remarkable business sense and non-traditional approach to marketing and branding.
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