Past Honorees


Red Bull

Red Bull has been giving wings to people and ideas since 1987 when it was the first to launch a whole new category - Energy Drinks.


In less than a decade, GoPro has gone from selling its first camera to becoming the kleenex of its category, meaning they literally created and defined the space for wearable/mountable digital cameras.


This quintessential cult-brand continues to push the envelop and employ new strategies and tactics to remain the most sought after motorcycle brand in the world.


Proud stewards of a 90-year heritage on ice, the NHL is considered one of the four major sporting leagues in North America with legions of fans across their 30 team network.

Las Vegas

Billed as The Entertainment Capital of the World, and internationally renowned for "what happens here, stays here," this hugely popular tourist and business destination benefits from tremendous word of mouth and earned media.

Urban Outfitters

Urban Outfitters is an eclectic lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding.


Celebrating its 25th anniversary (a remarkable accomplishment considering the revolutionary changes happening with gaming technology and platforms during this time), Madden is the best selling EA Sports video game in North America

Saskatchewan Roughriders

Coming off one of their most successful years in history on the field with a Grey Cup Championship and and off the field by hosting arguably the best Grey Cup Festival held to date, the Roughriders are known in Canada for having a Cult like following

The Inner Circle

See which brands have attained cult brand status.

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