Each year, The Gathering pays homage to a few exceptional brands who’ve won the devotion of customers and fans the world over.



Iconic Fender® instruments such as the Telecaster®, Stratocaster®, and Precision Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors...


The year was 1999, and our founder Nick Swinmurn was walking around a mall in San Francisco looking for a pair of shoes. One store had the right style, but not the right color...

Make-A-Wish Foundation

A wish experience can be a game-changer for a child with a life-threatening medical condition...

Canada Goose

Founded in a small warehouse in Toronto almost sixty years ago, Canada Goose has grown into one of the world's leading makers of luxury apparel...

Mountain Dew

Mountain Dew (aka. MTN DEW) has created campaigns that have been the subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of a consumer prodproduct brand employing crowdsourcing...


Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean –– in 1873. And we draw upon our heritage to continually reinvent the blue jean for generation after generation...


Originally created in the early 1880s, ChapStick® is known today as America’s favorite lip balm and there’s a variety for every consumer need.

The Inner Circle

See which brands have attained cult brand status.

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