The Gathering

The annual coming together of the world’s most coveted brands to share secrets and learn from the courageous leaders and trailblazers who are reaping the benefits of unbreakable brand affinity and loyalty.

While most marketing conferences and award shows only celebrate creativity or successful campaigns, The Gathering was conceived to recognize and reward brands that build amazing cultures and connect with consumers in ways that don’t just get them to buy, but to buy in.

The Gathering brings together cult brands from around the world. Every February, leading brand luminaries converge at the Fairmont Banff Springs hotel to honour each other’s achievements and share their secret marketing techniques with attendees through a series of teaching sessions.

A Manifesto

Much like the coveted brands it celebrates, The Gathering doesn’t belong to a single entity. It is the exclusive domain of all those who wish to study, honor and celebrate the world’s best brands. Nor can a singular description adequately sum up its many moving parts. It isn’t just a summit or an awards gala.

As its name suggests, it is a gathering: An annual, informal coming together of the enlightened, influential illuminati behind the famous names that are getting customer engagement right. It is an intimate series of talks, workshops, parties and meals for them and their acolytes. All with the formidable majesty of the Canadian Rockies, and the laughable tactics of traditional marketing as breathtakingly poignant backdrops.

The Gathering is for those who know they don’t know it all. It is for those who understand we all stand on the threshold of an entirely new marketing universe. One where ideas can finally triumph over money; where the goalposts no longer frame target audiences and mass awareness; where word-of-mouth is worth more than the gold; and where irrational loyalty can turn Davids into Goliaths more quickly than ever before.

The Gathering: Learn, share, applaud and celebrate the truly enlightened thinking that’s changing the world.

Hidden away in the secrecy of the Canadian Rocky Mountains is the inspiring town of Banff.

About Banff