Listen and learn, as masterful marketing strategies that forge fanatical cult followings are exposed.
Jonathan Mildenhall , Airbnb
Mike Germano , VICE Media
Rodney Rambo , Converse
Scott Cooper , Molson Canadian
Eric Petersen , lululemon
Dave Freeman , Maple Leafs Sports & Entertainment (MLSE)
Adam Garone , Movember Foundation
Tony L. Ambroza , Carhartt
Robert (Bob) Sartor
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