Listen and learn, as masterful marketing strategies that forge fanatical cult followings are exposed.


Guy Kawasaki

Chief Evangelist

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He's on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley)...

Jonathan Mildenhall

Chief Marketing Officer

Jonathan started his career in 1990 at McCann-Erickson. Over the next 15 years, Jonathan rose rapidly through the ranks of the London Ad Agency...

Joe Belliotti

Head of Global Marketing

Joe Belliotti is the Head of Global Music Marketing for The Coca-Cola Company. His role is to create global music content, platforms, partnerships and strategies for brands across the company's portfolio...

Tony Hsieh


In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO...

Kimberly David

Director, Digital and Social Media

Founded in 1903 and entering their 115th season, the New York Yankees are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series...

Evan Jones

Chief Marketing Officer

Evan Jones brings over 20 years of experience and leadership as Chief Marketing Officer to Fender Musical Instruments Corporation’s (FMIC), the world’s leading guitar and musical instruments manufacturer transforming music history since 1946...

Sejal Shah Miller

Vice President, Head of Barbie Global & US Marketing

Sejal Shah Miller is Vice President, Global Marketing for the iconic Barbie brand. With responsibility for all aspects of brand marketing, product development marketing and commercial go-to-market strategies, Sejal serves as a key team member...

Chris Jackman

VP, Global Levi’s® Brand Marketing

Chris has been with Levi Strauss & Co. since 2010 and has been the Head of Global Consumer Marketing for the Levi’s® Brand since March 2014. Prior to his current role, Chris held a variety of positions at Levi Strauss & Co...

Afdhel Aziz

Founder and Chief Creative Officer

Afdhel Aziz is one of the world's leading experts in marketing innovation. He was most recently Director of Absolut Labs in the USA, and is currently the Founder and Chief Creative Office of Conspiracy of Love...

Jeanne Bliss

Founder and President

Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations...

Jackie Poriadjian-Asch

Chief Marketing Officer

Jackie Poriadjian-Asch is the Chief Marketing Officer at Canada Goose Inc. Jackie oversees an integrated marketing team and is responsible for developing a business intelligence practice to provide insights that helps shape strategy...

Ryan Collis

Senior Director of Marketing

Ryan Collis is the Senior Director of Marketing for Mountain Dew, where he leads all consumer engagement and commercial execution for the $7 Billion brand, which is the number one flavored carbonated soft drink in the U.S....

John Vranas

Chief Strategy Officer

John Vranas is the Chief Strategy Officer for Make-A-Wish International where he oversees the creation and execution of all global projects working to reach every child that is eligible for their one true wish...

Derek Kent

Chief Marketing Officer

Derek Kent is CMO for the Canadian Olympic Committee, and the architect of the newly re-imagined Canadian Olympic Team brand. Derek's a veteran marketing and communications executive and has played a senior brand marketing role at 6 Olympic Games...

Dave Welch

Head of Communications and Community Relations

Dave Welch is the Head of Communications and Community Relations for Resignation Media, which owns and operates the website theCHIVE.com. His primary role is to activate one of the most engaged audiences on the Internet to “party with a purpose"...

Heather Marie Wilson

Former Marketing Director & Consultant

Heather Wilson is a multi-dimensional business leader with many diverse talents, innovative perspectives, and the ability to get things done. As former Marketing Director and consultant for The Home Depot, she has developed new products and brands...

Oliver Sanders

Senior Brand Manager

Matthew Segrim

Managing Director

Matthew Seagrim is the Managing Director of SCENE, the biggest entertainment loyalty program in Canada. Unique among loyalty programs, SCENE has earned a place in the hearts of over 8 million Canadian members...

Bruce Linton


Bruce Linton is the founder and CEO of Canopy Growth Corporation, a diversified cannabis company that, under Bruce's leadership, has expanded into global markets through two consumer-facing brands, Tweed & Bedrocan Canada...

Melissa Ziegler

Director of Marketing

Filson’s self-proclaimed description as 119-year old start up, was an opportunity too good to pass up. Prior, she was Director of Marketing for TaylorMade-adidas Golf and spent over a decade managing clients in creative agencies...

Jeff Rubenstein

Chief Marketing Officer

Jeff Rubenstein is Chief Marketing Officer and a member of the Executive Management Team at WTRMLN WTR, the Beyoncé funded pioneer in cold pressed, juiced watermelon and one of the fastest growing brands in beverage...

Brandon Hall

CMO & Co-Founder

Since launching ONEHOPE in 2007, Brandon has played an integral part in the growth of ONEHOPE, helping to launch the brand out of the trunk of a car and transforming it into one of the fastest growing independent wine brands in the United States....

Michelle Berg

Leading Lady / HR Strategist

Growing up a serial entrepreneur’s daughter in Southern Manitoba, Michelle has built her career committed to building employee experiences that matter and launched her own business, ElevatedHR in 2010...

Sharon McIntyre

Chief Social Scientist

As Chief Social Scientist, Sharon McIntyre contributes to the leadership team at Chaordix [kay-or-dix], a crowdsourcing technology and methodology pioneer in the brand, product and social innovation/co-creation space.

JoAnn Sciarrino

Knight Chair, Digital Advertising and Marketing

JoAnn Sciarrino is Knight Chair, Digital Advertising and Marketing, at University of North Carolina at Chapel Hill in the School of Media and Journalism. Sciarrino, is an advertising and marketing executive with nearly 30 years of experience...

Chris Kneeland


Chris spent over a decade applying his marketing acumen to several Fortune 100 brands. Client side at John Deere and The Home Depot, and as S.V.P at Rapp in Dallas TX working with brand leaders at Macy’s, Albertson's, and Best Buy.

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