Speakers

Listen and learn, as masterful marketing strategies that forge fanatical cult followings are exposed.

Speakers

Mike Germano

Chief Digital Officer

Mike Germano serves as Chief Digital Officer of VICE Media, working out of their world headquarters in Brooklyn, NY.

Florent Bayle-Labouré

Senior Director of Brand Management & Synergy

Florent Bayle-Labouré is a brand lover and entertainment addict. With an international background (he has worked in 4 countries) and experience in advertising agencies and entertainment (live shows, theme parks).

Dana White

President

From its humble and controversial beginnings in 1993, the UFC has risen to a global phenomenon and is now considered the fifth major sporting organization in North America. From its humble and controversial beginnings in 1993, the UFC has risen to.

Matthew O’Neil

Sr. Director Brand & Media

Matt oversees all aspects of the Cowboys brand; including all branding, marketing, and advertising; all content creation including TV production, radio, internet, social media, and print publications.

Ron Pomerantz

Vice President, Marketing And Creative

Ron is responsible for developing and executing the marketing and creative direction for all on-air and off-air marketing and promotion of Disney Channel, the #1 cable TV network in Total Day in Total Viewers and across all TV in Kids 2-11.

Peter Nowlan

Chief Brand & Marketing Officer

Peter Nowlan is Chief Brand and Marketing Officer at Tim Hortons. He is focused on organizing high-performance teams around ideas that make a difference.

Scott Moffitt

Executive Vice President, Sales & Marekting

Scott Moffitt joined Nintendo of America in May 2011 as executive vice president of Sales and Marketing. Moffitt oversees all sales and marketing activities for Nintendo in the United States, Canada and Latin America.

Lee Applbaum

Global Chief Marketing Officer

Lee is a senior executive, innovator, and team leader, with proven strategic, creative, and communications expertise in the fields of brand and retail marketing.

Greg Jacobs

Head of Revenue

A seasoned entertainment professional with particular expertise in lifestyle and sports programming, Greg Jacobs is Head of Revenue for Red Bull Media House in North America, overseeing all revenue-centric properties.

Duncan Fulton

Chief Marketing Officer, EVP

Duncan Fulton is an Executive Officer of Canadian Tire Corporation and a member of the Canadian Tire, FGL Sports and Mark's executive teams. Duncan oversees many of the groups responsible for furthering the Company's brand.

Derek Westerlund

Director & Founder

Derek Westerlund is the director and founder of Freeride Entertainment. Derek grew up around the pioneers of the extreme sports movement and over the past fifteen years, Derek and his team at Freeride Entertainment have produced award-winning content

Susan O’Brien

Vice President, Marketing

As Vice-President, Marketing, Susan is responsible for the development and execution of marketing and branding strategies for Canadian Tire’s $7BN Retail Division.

David ‘Patch’ Patchell-Evans

Founder & CEO

David ‘Patch’ Patchell-Evans is a global advocate for health and fitness. Patch is a fitness expert, best-selling author, award-winning entrepreneur, motivational speaker and philanthropist.

Ivan Wicksteed

SVP & Global Chief Marketing Officer

Ivan Wicksteed is the SVP & Global Chief Marketing Officer for Old Navy, overseeing both the marketing and store design teams.

Geno Church

Author

Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for the agency’s clients.

Robert Passikoff

Founder & President

Robert Passikoff, Brand Key’s founder/president, is an innovator and thought leader pioneering work in loyalty and engagement.

Duncan Bureau

Vice President, Global Sales

Duncan Bureau was appointed Vice President, Global Sales in June 2014. In this key strategic role, Duncan is responsible for the airline’s revenue generated across all sales channels from all global points of sale.

Adam Green

Creative Agency Lead

As Creative Agency Lead for Google Canada, Adam connects agencies with Google's platforms and people to deliver more effectively for their clients.

Corby Fine

VP Customer Experience Strategy

Corby is a well-known and respected leader throughout the integrated digital media industry in North America. He has been instrumental in developing strategic growth opportunities and has led numerous wins for companies across different verticals.

Joanna Kerr

Executive Director

Joanna Kerr is the Executive Director of Greenpeace Canada, which captures people’s imaginations and influences decision-makers to protect the environment through creative confrontation.

Neil McOstrich

Co-Founder & Chief Storytelling Officer

Neil is a storyteller. And given he has spent 25 years in the communication business across as many brands and challenges as you'd care to mention, he has no shortage of wisdom to draw from.

Sean Claessen

EVP, Strategy & Executive Creative Director

Sean leads our creative and strategy teams. He has extensive experience in youth marketing, heavy digital innovation and developing experiential campaigns for numerous brands.

Ethan Song

Co-Founder, CEO, & Creative Director

As co-founder, CEO, and Creative Director of menswear e-tailer Frank & Oak, Ethan enhances everything customer-facing, including the product, marketing campaigns, and online shopping experience.

Cathy Tull

SVP, Marketing

The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada. Cathy oversees all marketing, advertising and sales efforts.

Chris Kneeland

CEO

Chris spent over a decade applying his marketing acumen to several Fortune 100 brands. Client side at John Deere and The Home Depot, and as S.V.P at Rapp in Dallas TX working with brand leaders at Macy’s, Albertson's, and Best Buy.

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