Joe Belliotti

Head of Global Marketing, Coca-Cola

Joe Belliotti (@JoeBelliotti) is the Head of Global Music Marketing for The Coca-Cola Company. His passion is to expand and evolve the relationship Coca-Cola and music have had for over a century. His role is to create global music content, platforms, partnerships and strategies for brands across the company’s portfolio.

His work includes developing music strategies and content for major Coca-Cola campaigns “Taste the Feeling”, FIFA World Cup, Olympic Games, Share a Coke and a Song and others. Also developing new ways to connect with music and audiences such as “First Taste Fridays” podcast with iHeart Media and the CokeMusicTV live streaming channel. Joe architected the multi-year, global strategic partnership between music service Spotify and The Coca-Cola Company.

In 2013, 2014 & 2015 Joe was named as one of Billboard Magazine’s “Power 100” list of the most powerful players in the music business and Billboard’s 2016 Branding Power Players list

Previous, Joe was with the NYC based music marketing agency Brand Asset Group developing entertainment initiatives for several Fortune 500 brands, celebrity brands and product launches. Joe began his career in the music industry with the music publishing arm of Maverick where he worked to sign new talent and develop the catalog of artists. He also spent time supervising music for film & TV projects for Warner Bros TV, ABC and Miramax.