Never afraid to speak his mind, the UFC President Dana White is widely recognized for his openness and accessibility. It should come as no surprise therefore that he is one of the most followed sports personalities with almost three million on Twitter alone.
White doesn’t use social media solely to promote fights; instead he uses it to remain closely connected with fans in order to continue delivering them the best experience possible. Amongst his many accolades, in 2014, White was honored as Brand Genius by Adweek and both Sports Business Journal and Business Week have named him one of the most influential people in sports.
White doesn’t use social media solely to promote fights; instead he uses it to remain closely connected with fans in order to continue delivering them the best experience possible.
While much of his life is spent at 30,000 feet, he still makes it a point to know each of his 350 employees, regularly walking the floors of the UFC’s Las Vegas headquarters and stopping at cubicles to talk to employees. The accessibility doesn’t stop at the doors to the office; the same courtesy is extended to fans that spend hours lined up at arena entrances and press conference venues in the hopes of getting a photo or autograph. Passion isn’t something than can be taught in a classroom or bought in a store. It’s an innate trait possessed by few. White overflows with passion for his sport and his company, and it is that passion that has led to him becoming a trail blazer and revolutionary in today’s professional sports landscape. White is a man who shatters the stereotype of a typical executive.
He’s your every-man, who just happens to preside over one of the most powerful sports organizations in the world. His wardrobe consists of jeans, t-shirts and sneakers. He can regularly be found sitting front row at a skateboarding competition with his sons, or at his daughter’s dance recitals. He has the world at his fingertips, but his children remain the center of his world.
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