Honorees

Each year, The Gathering pays homage to a few exceptional brands who’ve won the devotion of customers and fans the world over.

Honorees

Fender

Iconic Fender® instruments such as the Telecaster®, Stratocaster®, and Precision Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors...

Barbie

In 1959, Barbie Millicent Roberts from (fictional) Willows, Wisconsin was introduced to a skeptical toy industry at the New York Toy Fair. The #1 Ponytail Barbie sold for $3. In the first year, 300,000 Barbie dolls were sold...

Make-A-Wish Foundation

A wish experience can be a game-changer for a child with a life-threatening medical condition...

Canada Goose

Founded in a small warehouse in Toronto almost sixty years ago, Canada Goose has grown into one of the world's leading makers of luxury apparel...

Mountain Dew

Mountain Dew (aka. MTN DEW) has created campaigns that have been the subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of a consumer prodproduct brand employing crowdsourcing...

Levi’s

Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean –– in 1873. And we draw upon our heritage to continually reinvent the blue jean for generation after generation...

New York Yankees

Founded in 1903 and entering their 115th season, the New York Yankees are the most successful and popular team in Major League Baseball history...

ChapStick

Originally created in the early 1880s, ChapStick® is known today as America’s favorite lip balm and there’s a variety for every consumer need.

Emerging Brand

WTRMLN WTR

A magical tale begins with a WTRMLN whisperer, whose gift of hand selecting and harvesting the earth’s ripest, conscientiously grown melons is unparalleled. And the beautiful tale ends with a bottle of the healthy hydration that is second to none...

Emerging Brand

Tweed

Tweed is a Canadian company licensed under the Marihuana for Medical Purposes Regulations. They strive to supply a wide selection of marijuana, as diverse as the patients who trust them with their patronage...

Emerging Brand

SCENE

SCENE is the first and only entertainment rewards program in Canada. It is a partnership between two of Canada's best known companies, Scotiabank and Cineplex Entertainment...

Emerging Brand

Filson

Over the years, Filson's philosophy has never changed: Make sure it's the absolute best. So it's not surprising that the items that worked then still work today, over 100 years later. Comfort, protection and durability never go out of style...

Emerging Brand

One Hope Wine

ONEHOPE was founded by eight friends with a lofty vision: to create exceptional products that inspire people to indulge while doing good...

The Inner Circle

See which brands have attained cult brand status.

View the

Honorees