An exclusive summit focused on exposing the principles and practices employed by the world’s most successful brands.

While most marketing conferences and award shows only celebrate creativity or successful campaigns, The Gathering was conceived to recognize and reward brands that build amazing cultures and connect with consumers in ways that don’t just get them to buy, but to buy in.

The Gathering brings together cult brands from around the world. Every February, leading brand luminaries converge at the Fairmont Banff Springs hotel to honour each other’s achievements and share their secret marketing techniques with attendees through a series of teaching sessions.