Listen and learn, as masterful marketing strategies that forge fanatical cult followings are exposed.

One all-access pass. Gather together with us.

Announcements

The Gathering is proud to announce SAP Hybris as a Founding Partner

MY YEARLY OPEN LETTER OF THANKS AND MUSINGS: Thank You for that Humble Pie

Click here to read the blog!

Tweed Named An Emerging Brand of the Year

Read the full article

The Canadian Business Journal Reports from Banff

Cover Story starting on page 28

Airbnb’s CMO reflects on ‘marketing that matters’

Full article by The Globe and Mail

The fifth annual coming together of the world’s most coveted brands to share secrets and learn from renowned marketing thought leaders.

2017 Speakers

In The Media

Tremendous insight into how some of the most courageous marketers are reinventing traditional marketing and advertising.

- Globe & Mail

Brand leaders at The Gathering have demonstrated courage in abandoning traditionally-accepted marketing practices for new ways of connecting with consumers that spark brand advocacy, customer allegiance.

- Calgary Herald

Designed to share secrets about customer engagement from brands that have cult-like followings and explain to marketers how non-traditional engagement tactics can result in big business results.

- Marketing Magazine

The tactics of “cult” brands that forgo traditional mass advertising in favour of customer engagement.

- Marketing Magazine

#TheGathering2018