Listen and learn, as masterful marketing strategies that forge fanatical cult followings are exposed.

One all-access pass. Gather together with us.

Technology Partner

Airline Partner

Entertainment Partner

Curated By

Announcements

Guy Kawasaki Announced as 2017 Speaker for The Gathering

Full Bio

Cult Brand Nominations Now Open

Nominate A Brand

Announcing The Gathering // MUSIC

Learn more about The Gathering // Music

The Gathering 2016 Highlight Reels are live

Watch the new videos

2016 Speaker Sessions Are Live

Watch 2016 sessions

The fourth annual coming together of the world’s most coveted brands to share secrets and learn from renowned marketing thought leaders.

2016 Speakers

In The Media

Tremendous insight into how some of the most courageous marketers are reinventing traditional marketing and advertising.

- Globe & Mail

Brand leaders at The Gathering have demonstrated courage in abandoning traditionally-accepted marketing practices for new ways of connecting with consumers that spark brand advocacy, customer allegiance.

- Calgary Herald

Designed to share secrets about customer engagement from brands that have cult-like followings and explain to marketers how non-traditional engagement tactics can result in big business results.

- Marketing Magazine

The tactics of “cult” brands that forgo traditional mass advertising in favour of customer engagement.

- Marketing Magazine

#TheGathering2017

Our Benefactors

Founding

Title

Partner

Press

Friends