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Round Two: UFC Returns to The Gathering in 2016

Watch Dana White's 2015 session

Register now for 2016 at special early bird rate - limited time only!

Register now for $799 until September 1

Passion Conversation co-author John Moore confirmed for 2016

Meet John Moore

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Banff to host The Gathering for third consecutive year.

Explore the Banff Lake Louise area.

The third annual coming together of North America’s most coveted brands to share secrets and learn from renowned marketing thought leaders.

2015 Speakers

In The Media

Tremendous insight into how some of the most courageous marketers are reinventing traditional marketing and advertising.

- Globe & Mail

Brand leaders at The Gathering have demonstrated courage in abandoning traditionally-accepted marketing practices for new ways of connecting with consumers that spark brand advocacy, customer allegiance.

- Calgary Herald

Designed to share secrets about customer engagement from brands that have cult-like followings and explain to marketers how non-traditional engagement tactics can result in big business results.

- Marketing Magazine

The tactics of “cult” brands that forgo traditional mass advertising in favour of customer engagement.

- Marketing Magazine