Our Mission: Inspire authenticity and creativity, facilitate real relationships between brands and bands to influence global culture

One all-access pass. Gather together with us.

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Announcements

Comedian And Star Of Mr. Dee, Gerry Dee To Host The Gathering Awards Gala

Meet Comedian Gerry Dee

Announcing The Gathering // MUSIC

Learn more about The Gathering // Music

Zappos Chief Fungineer Tyler Williams. Answering phone calls to fearless marketing leader.

Meet Zappos Chief Fungineer Tyler Williams

Molson Canadian To Host The Gathering Closing Party!

Meet our 2016 Cult Brand Honouree

Hit the slopes with cult brand masters, Friday, February 5th

BOOK NOW for a complete day package of $99.

The third annual coming together of the world’s most coveted brands to share secrets and learn from renowned marketing thought leaders.

2016 Speakers

In The Media

Tremendous insight into how some of the most courageous marketers are reinventing traditional marketing and advertising.

- Globe & Mail

Brand leaders at The Gathering have demonstrated courage in abandoning traditionally-accepted marketing practices for new ways of connecting with consumers that spark brand advocacy, customer allegiance.

- Calgary Herald

Designed to share secrets about customer engagement from brands that have cult-like followings and explain to marketers how non-traditional engagement tactics can result in big business results.

- Marketing Magazine

The tactics of “cult” brands that forgo traditional mass advertising in favour of customer engagement.

- Marketing Magazine

#TheGathering2016

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